For mastering the creation and execution of effective marketing plans.
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1. What is a key component of an effective marketing plan for a radio programme?
2. True/False: Consistency in messaging and branding is not important in programme marketing.
3. An effective marketing strategy must align with the _______ and _______ of the programme.
and
4. Describe the role of audience analytics in developing a marketing strategy.
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
5. Which platform is most effective for marketing a community radio programme?
6. Match the marketing tool with its purpose:
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Social Media
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Email Newsletters
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Community Events
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7. True/False: Advertising options should be the same for all types of radio programmes.
8. What is a primary goal of content marketing in radio broadcasting?
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