Für die Beherrschung der Erstellung und Umsetzung effektiver Marketingpläne.
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1. Was ist eine Schlüsselkomponente eines effektiven Marketingplans für ein Radioprogramm?
2. Richtig/Falsch: Konsistenz in der Kommunikation und im Branding ist im Programmmarketing nicht wichtig.
3. Eine wirksame Marketingstrategie muss auf die _______ und _______ des Programms abgestimmt sein.
and
4. Beschreiben Sie die Rolle der Publikumsanalyse bei der Entwicklung einer Marketingstrategie.
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
5. Welche Plattform ist für die Vermarktung eines Community-Radioprogramms am effektivsten?
6. Stimmen Sie das Marketinginstrument auf seinen Zweck ab:
Soziale Medien
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E-Mail-Newsletter
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Gemeinschaftsveranstaltungen
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7. Richtig/Falsch: Die Werbemöglichkeiten sollten für alle Arten von Radioprogrammen gleich sein.
8. Was ist ein Hauptziel des Content-Marketings im Hörfunk?
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