close
This project has been funded with support from the European Commission. The author is solely responsible for this publication (communication) and the Commission accepts no responsibility for any use may be made of the information contained therein. In compliance of the new GDPR framework, please note that the Partnership will only process your personal data in the sole interest and purpose of the project and without any prejudice to your rights.

Marketing

For mastering the creation and execution of effective marketing plans.

  1. 1. What is a key component of an effective marketing plan for a radio programme?

    • 1.
    • 2.
    • 3.
    • 4.

  2. 2. True/False: Consistency in messaging and branding is not important in programme marketing.

    • 1.
    • 2.

  3. 3. An effective marketing strategy must align with the _______ and _______ of the programme.

    • and

  4. 4. Describe the role of audience analytics in developing a marketing strategy.

    • This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.

  5. 5. Which platform is most effective for marketing a community radio programme?

    • 1.
    • 2.
    • 3.
    • 4.

  6. 6. Match the marketing tool with its purpose:

    Sort elements
    • Direct engagement with the audience
    • Building a loyal listener base
    • Local community outreach
    • Social Media
      • Email Newsletters
        • Community Events

        • 7. True/False: Advertising options should be the same for all types of radio programmes.

          • 1.
          • 2.

        • 8. What is a primary goal of content marketing in radio broadcasting?

          • 1.
          • 2.
          • 3.
          • 4.
        © 2025 Community Radio Project. All rights reserved.
        menuchevron-down