Course

1. What is the first step in understanding your audience?

2. True/False: Audience demographics are not important when creating content for radio programmes.

3. Effective audience engagement requires understanding their ______ and ______.

4. Explain the importance of audience feedback in shaping a radio programme.

5. Which method is most effective for gathering audience insights?

6. Match the audience insight tool with its purpose:

7. True/False: Tailoring content to audience preferences can alienate listeners.

8. Why is it important to segment your audience in broadcasting?